Advertising Management
The Advertisement Manager is a powerful tool that allows you to dynamically place and track the performance of advertisements on your website without the use of third party management products. In order to take advantage of the Advertising Manager, your site will need to be configured to display advertisements.
First, you'll need to make sure the "Ad Manager" is enabled in Site Settings > Modules. You can find out about the Modules tab inside the Site Settings section.
Next, you'll need to create a "Site Member" Group called "Advertisers." This process is covered in depth in the Creating Advertisers section.
Finally, you'll need to begin the process of creating an Ad Campaign by following the directions here: Creating a Campaign.
Advertising Manager Components
The Advertisement Manager is comprised of four different components. These components are Ad Zones, Advertisers, Creative Elements, and Campaigns.
- Ad Zones are predefined areas of your website where advertisements can appear.
- Advertisers are the clients who are advertising on your website.
- Creative Elements are the visual assets used in the advertisements, either images or flash movies.
- Campaigns are the advertising campaigns that your advertisers will run on your site. One client may have several campaigns running at the same time.