Creatives
A creative is the visual component of the advertisement. In order to set up an advertising campaign, a creative asset must be available for placement. Creative assets can be, but are not limited to, Banner Ads, Skyscraper Ads, and Content Ads.
From the Advertiser Summary page, click the Add Creative link. The Creative Asset Details page will appear.
- Name: This is the name used to identify the creative asset.
- Asset Type: The asset type. This can be a Banner, Content Ad, or Skyscraper.
- Media: The media type of the asset: image, text, or flash.
- Open in New Window? If you would like the advertisement to open in a new window, choose yes. Otherwise, choose no.
- Height: Height of the creative asset. This cannot exceed the height of the ad zone it will be inserted into.
- Width: Width of the creative asset. This cannot exceed the width of the ad zone it will be inserted into.
- Advertisement URL: The URL of the website where the creative asset will link to. Include the "http://".
- Alt Text: This text will be the alt text of the element.
- Upload Media: Click "choose file" to browse your computer for the image or flash file.
- Is Active? This sets the asset as active or not.
- Notes: You can add notes about your creative asset here. These notes will not be visible on the front end.
When you are finished filling out all the fields, click Add to save your creative asset.