Tracking Ad Performance
You can view reports for each campaign that is placed on the website to track how well a campaign is doing, how close a client is to their budget, and what their total costs are to date. You can track campaigns and placements.
On the Advertiser Summary page, click the View Report button associated with the campaign you would like to see. The Campaign Report page will appear.
By default, a report for the duration of the campaign is generated. However, you can generate a report for dates of your choice by selecting the From and To dates using the calendar buttons and then clicking View.
Some of the important components of the report are as follows:
- Impressions: The number of times an ad was loaded on the page
- CPM Total: Total Cost per impression (CPM x Impressions)
- Clicks: Total number of clicks to URL
- CPC Total: Total Cost per click (CPC x Clicks)
- Click Ratio: Percentage of clicks per total impressions (Clicks/Impressions)
Viewing a Placement Report
From the Advertiser Summary page, click the View Report button associated with the Creative Asset you would like to see. The Campaign Placement Report will appear.
Like regular campaign reports, you can generate a report for dates of your choice using the same directions above.